Money & Life
The Money and Life channel has always been the second largest audience and revenue generator at CreativeLive after Photo and Video. We wanted to create a content strategy that grew new audiences and offered a fresh lineup of new curriculum pathways.
I developed a four pronged approach that celebrity instructors, content partnerships, weeklong events, and new curriculum pathways.
I focused on five content areas -- Writing, Personal Finance, Podcasting, Marketing and Self-Help.
Reimagined channel mission with content and executive team.
Developed a 12 month strategic content plan.
Identified, recruited and signed instructors.
Managed partnership with Penguin Random House.
Developed partnerships with Chronicle Books, Alo Moves and NaNoWriMo.
Programmed Writing Week which made over 100k in sales with 50% new audience.
Programmed Social MediaWeek which earned over 150k in sales with 40% new audience.
Programmed Podcasting Week with 60% new audience with 100k in sales.
Collaborated with instructors to develop content outlines.
Worked with content producers to clarify and develop class content.
Partnered with marketing and product to build launch plans for individual courses.