CreativeLive for Business

Mission — To create a content strategy that stayed true to CreativeLive’s DNA and was distinct from any other enterprise facing online education platforms.

Execution — I developed a 12 month strategic content plan to reimagine  “work life balance” and honor the modern employee who wants to work for organizations that provide personal and professional development.

Results — We created over 60 new classes in 12 months that were infused with emotional intelligence and tactile approaches to develop people into more creative, communicative, and resilient humans | Built partnerships with Digital Marketer, Speechless and Emily Post Institute.



Money & Life

Mission — The Money and Life channel has always been the second largest audience and revenue generator at CreativeLive after Photo and Video. We wanted to create a content strategy that grew new audiences and offered a fresh lineup of new curriculum pathways.  

Execution — I developed a 12 month strategic content plan with celebrity instructors, content partnerships, weeklong events, and new curriculum pathways. I focused on five content areas -- Writing, Personal Finance, Podcasting, Marketing and Self-Help and identified, recruited and signed instructors.

Results — Developed partnerships with Chronicle Books, Alo Moves and NaNoWriMo and managed partnership with Penguin Random House | Programmed Writing Week which made over 100k in sales with 50% new audience | Programmed Social MediaWeek which earned over 150k in sales with 40% new audience | Programmed Podcasting Week with 60% new audience with 100k in sales

Writing Classes